Reports

The Reports feature generates comprehensive insights into your marketing performance, helping you optimize strategies based on detailed analytics.

‣ KOL Leaderboard

Displays the top content creators based on the number of posts made, views, and engagement, helping you identify key influencers in your network.

‣ Most Viewed, Most Engaged:

Shows the KOLs with the highest viewership and engagement, allowing you to focus on the most influential profiles.

‣ Audience Impact Split:

Splits the audience engagement between KOL-driven impact and organic interaction, helping you assess the effectiveness of KOLs vs natural audience growth.

‣ KOL Influence Treemap:

Visualizes KOLs' interactions, illustrating which influencers have the highest contribution to total engagement.

‣ Total KOL Activity:

Provides a breakdown of KOL activity across all platforms, helping you track how involved your influencers are over time.

‣ Engagement with your project:

Tracks interactions with your account to see which KOLs or followers are actively engaging with your project.

‣ Inactive KOLs:

Displays inactive KOLs, helping you identify which profiles have stopped contributing to the platform.

‣ Reports Calendar:

Provides a detailed calendar of activity, including the number of posts and interactions per day, so you can track performance over time.

‣ Traffic Sources Breakdown:

Shows where your traffic is coming from (your project, KOLs, or organic sources), offering insight into the effectiveness of your strategies.

‣ Engagement Analysis:

Analyzes the type of content (image, video, text) that generates the most engagement, allowing for better content planning.

‣ Deliverables and Cost Analysis:

Tracks the cost of posts, the number of posts delivered, and the total views generated, helping you measure return on investment.