🎸Potential Use-Cases

Project Runs a KOL Campaign

Project A aims to promote the release of their Telegram bot through a KOL campaign. They utilize ProtoKOLs’ KOL checker to evaluate potential KOLs, reviewing their scores, content metrics, and performance on sponsored content. Based on this assessment, they choose KOLs who also have Telegram channels. After onboarding, they organize the KOLs into two groups—one for X KOLs and another for X KOLs—and begin tracking the performance of their content throughout the campaign.

Azuki Wants to Identify Their Top Contributors

The Azuki marketing team seeks to reward their top contributors—KOLs who frequently mention or interact with their Twitter profile. They access the activity checker and use the "Organic KOLs" feature to identify all KOLs engaging with their content. From this list, they select the top 20 contributors and reach out to invite them to join the new Azuki ambassadorship program.

Agency Runs a Campaign for Their Client

An agency is tasked with managing the go-to-market strategy for a new client, which involves running a KOL campaign. They review their KOL list using the KOL checker to assess past performance and select KOLs for the campaign. After adding the chosen KOLs to their list, they launch the campaign and track all activity through the activity tracker and reports section. Noticing that 20% of the KOLs generate 60% of the views, they decide to eliminate the lower-performing KOLs while doubling down on those who are performing well. They also share access to the reports with their client for transparency on campaign progress.